Series 03: Worth It

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    01/10

    THE CLE REPORT / SERIES 03

    WORTH IT.

    The #1 phrase Cleveland customers
    used this year.

    Read the full report at letsgocle.com/clereport

    02/10

    Not 'Cheap.'
    Not 'Best.'

    When customers evaluated a business, they didn't talk about price. They talked about whether it was worth it.

    Read the full report at letsgocle.com/clereport

    03/10

    The Split

    $50 meal that felt special

    = praised

    $12 lunch that felt careless

    = crushed

    Read the full report at letsgocle.com/clereport

    04/10

    Value Replaced
    Price

    Customers stopped complaining about cost and started evaluating whether the experience matched the spend.

    Read the full report at letsgocle.com/clereport

    05/10

    What 'Worth It'
    Includes

    Staff attention

    Atmosphere

    Portion perception

    Emotional payoff

    Read the full report at letsgocle.com/clereport

    06/10

    What It Does
    NOT Include

    Coupons

    Discounts

    Lowest price

    Deals

    Read the full report at letsgocle.com/clereport

    07/10

    The Shift

    Price sensitivity went down. Experience sensitivity went up. Clevelanders are spending — they just want it to feel like it mattered.

    Read the full report at letsgocle.com/clereport

    08/10

    The Implication

    You don't need to be cheaper. You need to be worth the drive, the wait, and the spend.

    Read the full report at letsgocle.com/clereport

    09/10

    Ask Yourself

    Would your customers say
    you were worth it?

    Or just available?

    Read the full report at letsgocle.com/clereport

    10/10

    THE CLE REPORT

    Full findings at

    letsgocle.com/clereport

    LET'S GO CLELET'S GO CLE