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THE CLE REPORT / SERIES 05
Confusion was not.
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If you can't explain what you do quickly, no ad is going to work.
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Wrong hours on Google
Menus that don't match the website
No clear answer to 'what do you do?'
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Customers didn't leave angry. They left quietly. And they didn't come back.
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Clear hours + accurate info
High return intent
Mismatched info
Low return intent
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When you try to be everything to everyone, customers can't explain what you do. If a friend asks 'what's good there?' and the answer is complicated, you've already lost a referral.
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Can a stranger describe your business in one sentence after visiting once?
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A menu item that looked different from the photo. Hours that didn't match Google. A promised callback that never came. These small gaps created outsized frustration.
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Could a first-time visitor
explain what you do?
In one sentence?
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THE CLE REPORT
Full findings at
letsgocle.com/clereport
LET'S GO CLE