Series 06: Nostalgia Builds Trust

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    01/10

    THE CLE REPORT / SERIES 06

    NOSTALGIA
    BUILDS TRUST.

    Faster than any ad spend.

    Read the full report at letsgocle.com/clereport

    02/10

    What We Found

    Customers anchored their loyalty to specific memories. 'We've been coming here since my kids were little.'

    Read the full report at letsgocle.com/clereport

    03/10

    The Language

    "Our place"

    "Used to be"

    "We always go"

    "Since I was a kid"

    Read the full report at letsgocle.com/clereport

    04/10

    References to
    the Past

    'It used to be better' and 'I remember when' showed up constantly. Customers are comparing you to your own history.

    Read the full report at letsgocle.com/clereport

    05/10

    Why It Works

    Memory creates trust faster than marketing. A shared history with a business feels like a relationship. No ad can replicate that.

    Read the full report at letsgocle.com/clereport

    06/10

    The Risk

    If you've changed what people loved about you, they noticed. And they're comparing you to your own past.

    Read the full report at letsgocle.com/clereport

    07/10

    Community
    Over Reach

    The businesses mentioned most positively weren't the biggest. They were the ones that belonged to the neighborhood.

    Read the full report at letsgocle.com/clereport

    08/10

    What Belonging
    Looks Like

    Sponsoring a local team

    Knowing regulars by name

    Showing up at neighborhood events

    Read the full report at letsgocle.com/clereport

    09/10

    Ask Yourself

    What memory are you
    creating right now?

    That someone will reference
    in five years?

    Read the full report at letsgocle.com/clereport

    10/10

    THE CLE REPORT

    Full findings at

    letsgocle.com/clereport

    LET'S GO CLELET'S GO CLE