Series 09: Executive Summary

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    01/10

    THE CLE REPORT / SERIES 09

    EXECUTIVE
    SUMMARY

    The big conclusions from
    Cleveland's Year in Review,
    in one page.

    Read the full report at letsgocle.com/clereport-executive

    02/10

    THE HEADLINE FINDING

    68%

    of positive reviews
    mentioned people

    Read the full report at letsgocle.com/clereport-executive

    03/10

    People Over
    Product

    Staff. Service. Human interaction.

    Not product. Not pricing.

    Cleveland customers care more about how they are treated than what they are sold.

    Read the full report at letsgocle.com/clereport-executive

    04/10

    The Effort Gap

    When effort was mentioned

    4.6

    When effort was not mentioned

    3.4

    Average star rating comparison

    Read the full report at letsgocle.com/clereport-executive

    05/10

    PRICE AS WARNING SIGN

    47%

    of 1–2 star reviews
    referenced price

    Price dominates when expectations break down.

    Read the full report at letsgocle.com/clereport-executive

    06/10

    Consistency
    Language

    "Always"

    "Every time"

    "Never disappoints"

    61%

    of praise used consistency terms

    Read the full report at letsgocle.com/clereport-executive

    07/10

    THE DEFINING PHRASE

    "Worth it."

    Not debating cost.
    Validating experience.

    Read the full report at letsgocle.com/clereport-executive

    08/10

    "

    Cleveland customers consistently reference people before product. Presence and effort matter more than polish.

    Jim Kukral

    Founder, LET'S GO CLE

    Read the full report at letsgocle.com/clereport-executive

    09/10

    Not a Ranking

    A behavioral snapshot.

    Across neighborhoods.
    Across industries.
    Across price points.

    How Cleveland customers actually experience and evaluate local businesses.

    Read the full report at letsgocle.com/clereport-executive

    10/10

    THE CLE REPORT

    Read the executive summary at

    letsgocle.com/
    clereport-executive

    LET'S GO CLELET'S GO CLE