GET MORE CALLS. HIRE BETTER PEOPLE. BEAT YOUR COMPETITION.

For more than four decades, Tim Misny has built a name Northeast Ohio recognizes immediately. The mind behind “I’ll Make Them Pay!®”, he co-authored The Misny Method with Jim Kukral, drawing on the real-world lessons behind his unmistakable Cleveland presence.

As a featured speaker on November 6, Tim will teach the connection between recognition, trust and becoming the first call. His session brings those lessons into the room for owners who want their own businesses to stand out before a homeowner needs help. A signed copy of The Misny Method and an opportunity for a photo with Tim are included with your ticket.

Jim Kukral is an entrepreneur, marketing strategist, author of more than 10 books and a Certified Cialdini Practitioner. Co-author of The Misny Method and co-founder of LET’S GO CLE, he has spent more than 25 years helping businesses understand what creates trust and why people choose one company over another.

His keynote applies those lessons to hiring and retention. Jim explores how leadership, workplace culture and public reputation influence who joins your team and who stays. Learn how to make your company a more desirable workplace, turn employees into advocates and referral sources, and use the Great Employee Magnet Worksheet to identify practical next steps.

Tony Hoty built an eight-figure brand right here in Northeast Ohio, growing his Cleveland home-improvement business into a recognized local name. As an operator and industry trainer through Tony Hoty Training & Consulting, he knows the day-to-day reality of building a company, not just talking about marketing from the outside.

His session covers how he used marketing, trust and business strategy to build a company that stands out in a competitive market: knowing what your company stands for, being clear about who you serve, and showing up consistently. Tony connects visibility and a clear message to trust before the sale, so your business comes to mind before customers start comparing options.

Lindsay Paramore works inside a real Northeast Ohio home-service business as a digital marketing professional at Tri-County Services. Her expertise spans lead generation, marketing and AI, with a focus on the questions owners actually need answered: what earns attention, what gets ignored, and where to put their effort.

On November 6, Lindsay brings that hands-on perspective to what is working and what is not in home-service marketing. Her session connects lead generation with practical marketing decisions and separates useful AI tools from another shiny distraction. The aim is to help owners focus on opportunities that matter, make clearer choices and understand how those efforts support getting the call.

Nathan Mitchell grew Blue Lake Cleaning while focusing heavily on growth, before fully understanding his own numbers. He brings that experience to a session about where your money actually goes each month and why growth alone does not tell the whole story.

Nathan will show business owners how to better understand their numbers, spot unnecessary costs, and make confident decisions that help them grow without sacrificing profitability. No complicated financial system: just a clear picture of what comes in, what goes out, and how knowing that number makes spending, marketing and hiring decisions easier. You leave with one simple monthly habit for keeping your business healthy.

Cleveland creator Drew Polenske has built an audience of more than 2.5 million followers across his personal platforms. His agency, Prizm Social, generated more than 25 million organic client views in its first six months with zero paid ad spend. Those are client results, separate from his personal following.

Drew’s session shows how everyday work can become content people stop scrolling for. Learn to spot the stories inside your business, earn attention and build local familiarity without paying for every impression. For home-service owners, the focus is practical content that gets your company noticed and reduces reliance on paid advertising, not a promise of guaranteed leads or lower ad costs.