Who this is for

You don’t have to sell roofs to be unavoidable.

The name on this event says home service. The lesson does not.

Every owner in Northeast Ohio is asking the same three questions. How do people come to trust me before the first conversation? How do I become the first call? How do I become impossible to ignore in a market full of choices? That is what this day is about, and it works the same way whether you install furnaces or sell cookies.

You’re welcome to come.

Attendees facing the stage at a LET’S GO CLE event inside Forest City Brewing — A room of Northeast Ohio business owners at Forest City Brewing.

If this is you, you should come

If you sell cookies, you should come.

If you’re an accountant, you should come.

If you run a restaurant, coffee shop, or food truck, you should come.

If you’re a dentist, a physical therapist, or a law firm, you should come.

If you sell real estate, insurance, or software, you should come.

If you run a roofing, HVAC, plumbing, or remodeling company, you should come.

If your customers have ten choices and thirty seconds, you should come.

Any industry

One room, one day, no livestream

Northeast Ohio

Owners, operators, and their teams

100 attendees

The room fills and stays full

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Event Sponsor

Thank you to our event sponsor, Tony Hoty Training & Consulting.

The cost of sitting this one out

5,031 companies are fighting for the same homeowner calls.

Across the Northeast Ohio market, thousands of home-service and home-replacement businesses are competing for the same urgent calls.

The same furnace failures.
The same roof leaks.
The same plumbing emergencies.
The same electrical problems.
The same window, door, siding, remodeling, and landscaping projects.

When a homeowner needs help, they do not call every company.

They call the company they recognize.
The company they trust.
The company they think of first.

921

Plumbing, heating, and air-conditioning contractors

657

Electrical contractors

320

Roofing contractors

1,510

Remodeling, siding, and finish-work contractors

1,623

Landscaping-services businesses

Source: U.S. Census Bureau County Business Patterns, 2023. Establishments with paid employees across Carroll, Cuyahoga, Geauga, Lake, Lorain, Mahoning, Medina, Portage, Stark, Summit, and Trumbull counties.

Only 100 people get into this room.

Some of your competitors will be there.

They will learn how to become more recognizable, more trusted, and easier to choose before the customer ever requests an estimate.

They will learn how to make their marketing work together instead of spending money on disconnected ads, random posts, and messages nobody remembers.

You can be in the room building that advantage.

Or you can stay home and keep competing against companies that are learning how to get the first call.

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Cleveland Home Service Growth Summit

Friday, November 6 • Forest City Brewing, Cleveland

Limited to 100 attendees. No livestream.

Why this applies to home services

Home-service growth starts before the phone rings.

When a homeowner needs a roof, furnace, plumber, remodeler, window company, or electrician, they do not carefully compare every option.

They call the company they recognize.
The company that feels established.
The company they trust before the estimate.

01

Get the call first

Build familiarity and trust before customers have an urgent need.

02

Stop wasting lead money

Make your marketing, content, reviews, trucks, and customer experience work together instead of spending more on disconnected efforts.

03

Win without racing to the bottom

Build a business that feels more credible and easier to choose, so price is not the only comparison customers make.

Home-service work trucks parked on a residential street — Visibility matters before the customer needs your help.

Uniformed technician working on equipment at a customer home — Good work deserves a stronger position in the market.

Uniformed technician greeting a homeowner at the front door — Trust starts before the first conversation.

In the room

Your next great employee might be one introduction away.

You’ll be in a room with Northeast Ohio business owners, operators, industry partners, and people who understand the local home-service industry.

Build relationships, share ideas, exchange referrals, and make connections that could help you find future employees or valuable business partners.

Workforce connections

LET’S GO CLE is developing connections with trade schools, apprenticeship programs, workforce organizations, and local industry associations. We will name participating organizations here once they are confirmed.

Are you hiring?

Tell us, and we’ll use it to look for the right workforce connections for attendees.

November 6 lineup

Who you will learn from

More speakers coming

Main keynote speaker

Tim Misny

For more than four decades, Tim Misny has built the kind of name Northeast Ohio does not have to think twice about. He is the mind behind “I’ll Make Them Pay!®”, and the co-author of The Misny Method with Jim Kukral.

On November 6 he teaches live in the room, then stays to meet attendees, take photos and sign copies of his book.

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Event host and keynote speaker

Jim Kukral

Entrepreneur. Author. Marketing Strategist. Certified Cialdini Practitioner.

Jim Kukral has spent more than 25 years helping businesses understand why people make decisions, what creates trust, and how companies become the obvious choice. An entrepreneur, author of more than 10 books, and certified Cialdini practitioner, Jim applies the science of influence, reputation, and human behavior to real-world business growth.

New keynote

Become the company great people want to work for

Your next great employee has choices. Give them a reason to choose you.

The biggest challenge facing many home-service businesses isn’t finding more work. It’s finding good people to do the work. Your next great technician, installer, salesperson, or manager might already be working for another company. Why would they leave to join yours?

In this practical, entertaining keynote, Jim shows how your reputation, leadership, workplace culture, and employer brand influence who wants to work for you and who decides to stay.

Identify what makes your business attractive to talented employees
Understand how your public reputation influences recruiting
Develop an employer brand that sets you apart from competitors
Turn existing employees into advocates and referral sources
Find practical ways to improve pride, belonging, and retention
Leave with an action plan to make your company a more desirable workplace

Because the companies that win tomorrow won’t just be the ones customers trust. They’ll be the ones great people want to work for.

Featured speaker

Tony Hoty

Home-improvement operator and industry trainer. Event sponsor.

The keys to building a local home improvement brand that gets you the call.

Know what you stand for

Get clear on who you serve and why a homeowner in your market should pick you over the other five names on the page.

Be the name they already know

Show up consistently where Northeast Ohio homeowners actually look, so your company comes to mind before they start shopping.

Tony Hoty is a home-improvement operator and industry trainer who works inside the kind of business this event is built for. Through Tony Hoty Training & Consulting he trains people in the home-improvement trade, and he is also the sponsor behind this event.

On November 6, Tony walks through what it actually takes to build a recognized local brand in a trade: deciding what your company stands for, showing up in the places your neighbors are already looking, and earning trust long before anyone needs the work done.

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A Tri-County Services truck with a bold, unforgettable wrap — Lindsay does this work inside a real Northeast Ohio home-service business: Tri-County Services.

Featured speaker

Lindsay Paramore

Home-service lead generation, marketing & AI. Northeast Ohio.

Stop guessing what gets the call. Learn what’s working now.

Lead generation

Focus on the opportunities that matter to your business.

Marketing

Understand what earns attention and what gets ignored.

Practical AI

Separate useful tools from another shiny distraction.

Lindsay Paramore is a go-to expert in lead generation, marketing and AI for Northeast Ohio home-service businesses. A digital marketing professional at Tri-County Services, she brings the conversation back to what owners actually care about: being chosen, getting the call and knowing where to put their effort.

On November 6, learn what’s working, what isn’t, and where AI belongs in your marketing. If you’re running a home-service business in Northeast Ohio, this is not a conversation to sit out. Be in the room, hear it firsthand, and bring your questions.

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Nathan Mitchell, founder of Blue Lake Cleaning

Nathan built Blue Lake Cleaning into a real, growing Northeast Ohio service business.

Featured speaker

Nathan Mitchell

Founder of Blue Lake Cleaning.

Know your burn rate. The number every business owner should know.

True burn rate

The difference between your P&L and the cash actually going out the door.

Simple math

What you bring in versus what goes out each month, in plain numbers.

Better decisions

One clear number changes how you spend, market and grow.

Nathan Mitchell grew Blue Lake Cleaning fast while focusing heavily on growth, before fully understanding his own numbers. His session breaks down what your business really costs to run every month, the expenses owners overlook, and why one simple number changes how you make decisions about growth, marketing and expenses.

His goal for the room is simple. Everyone leaves knowing exactly the number they need to figure out when they get back to their business.

Drew Polenske, Cleveland creator and founder of Prizm Social

Drew’s TikTok: 2.5M followers and 126.1M likes on his personal account alone.

Featured speaker

Drew Polenske

Cleveland creator. Founder of Prizm Social.

Create content that gets attention. Lower your dependence on paid ads.

2.5M+

Followers across Drew’s personal platforms

25M+

Organic client views in Prizm Social’s first six months

Zero

Paid ad spend behind those first-six-month client views

Drew knows how to turn everyday business into content people stop scrolling for. This Cleveland creator has built an audience of more than 2.5 million followers across his personal platforms. His agency, Prizm Social, generated more than 25 million organic views for clients in its first six months, with zero paid ad spend.

On November 6, learn how to spot the stories inside your own business, create content that earns attention, and build local visibility without paying for every impression. For Northeast Ohio home-service owners, the goal is practical: get noticed, build familiarity, and reduce reliance on paid advertising.

TikTok Instagram

More speakers coming. The full November 6 lineup will be announced here as it is confirmed.

Cleveland Home Service Growth Summit

You don’t have to sell roofs to be unavoidable.

Every attendee leaves with a signed copy of The Misny Method.

5,031 companies are fighting for the same homeowner calls.

Only 100 people get into this room.

Home-service growth starts before the phone rings.

Get the call first

Stop wasting lead money

Win without racing to the bottom

Build a business customers trust before they need you.

Your competitor isn’t just competing for your customers. They’re competing for your best employees.

Your next great employee might be one introduction away.

Are you hiring?

One day to build your advantage.

Who you will learn from

Tim Misny

Jim Kukral

Become the company great people want to work for

Tony Hoty

Lindsay Paramore

Nathan Mitchell

Drew Polenske

Everything you need to know.

Who is this for?

What is included?

Is this a networking event?

How do I reserve a seat?

We are looking for more event partners.

Be the business they think of first.