LET'S GO CLE
Jim Kukral is a Cleveland-based author and the founder of LET'S GO CLE, a platform dedicated to telling the stories that explain why this city, and this region, refuse to be counted out. He has written more than a dozen books on business, marketing, and the people who build things worth building.
Written with Tim Misny
The story of how a Cleveland lawyer turned four words into one of the most recognized personal brands in America, and the repeatable system underneath it.
It is a book about trust, memory, and the decisions that make a person impossible to forget in a market full of people saying the same thing.
The Cleveland Floaters, Part One
Most books about building something are written after it worked. This one was not.
Jim wrote Float Above It from the middle of building Cleveland Floaters, an immersive theatrical river experience on the Cuyahoga, before the show opened and before anyone could tell him whether he was right. It is the record of what it costs to hold the line on something original.
If you are building something completely your own, the kind of thing the people who love you look at with equal parts concern and confusion, this one is for you.
Why Every Public Institution is in the Hospitality Business
People here say that everything the Metroparks touch turns to gold. Gold is a finish. Emerald is a standard. Gold is what goes on the trophy after the work is done. Emerald is the discipline that decides what gets built, how it gets built, who it gets built for, and what you refuse to ship even when nobody would have noticed the difference.
This is not really a book about parks. It is a national leadership book disguised as a Cleveland story, about what happens inside an organization when leadership decides that mediocrity is a choice and stops choosing it.
Good enough for government work is not a strategy. It is a surrender. The Emerald Standard is what happens when somebody refuses to surrender.
More from Jim
Jim has written more than a dozen books on business, marketing, and building something people remember. You can find them all on his Amazon author page.
Along with these, Jim has written more than a dozen books on business, marketing, and the work of building something people remember.
For preview copies, bulk orders, or media inquiries, contact Jimkukral@gmail.com
