Tim Misny Launches New Book Friday with "Misny Takeover" of West Side Market, Multi-Stop Book Signing Tour Across Northeast Ohio

CLEVELAND, May 7, 2026 ... Tim Misny, the Cleveland personal injury attorney whose "I'll Make Them Pay" tagline has run on television, radio, and billboards across Northeast Ohio for more than four decades, is launching his new book The Misny Method with a two-day signing tour beginning Friday, May 8. A portion of every book sold supports The City Mission of Cleveland, a charity Misny has championed for years.

Organizers are preparing for heavy turnout. With one of the most recognized faces in Cleveland appearing in person at four public events in 36 hours, large crowds are expected at every stop. Fans have been responding to the launch on social media for weeks, and orders at letsgocle.com/misnybook have been climbing daily.

Misny will be joined by co-author and publisher Jim Kukral. The launch is supported by a regional campaign that includes more than 30 Lamar digital billboards across Northeast Ohio.

The flagship launch event is a "Tim Misny Takeover" of the West Side Market on Friday at noon, featuring a Misny look-alike contest with prizes including signed books, custom Andy Warhol-style "It's Time to Make Them Pay" Misny clocks, and branded merchandise. The market scene is expected to be one of the most photographed Cleveland events of the spring.

The Misny Method tells the story behind the man on the billboards. Misny grew up in Euclid, the son of working-class parents, and made a promise to his grandmother as a young boy that he would become a lawyer who stood up for people who could not stand up for themselves. He kept that promise. The book traces his path from that childhood promise through 45 years of practicing law in Cleveland, including how the now-iconic "I'll Make Them Pay" line came to be, almost by accident, in the early days of his career.

"Tim Misny is Cleveland," Kukral said. "He is one of us. A kid from Euclid that came from nothing. People in this city see him on a billboard and they think they know him, but the real story is the man behind the brand. A family man on a mission to help people on the worst days of their lives. That is who Tim Misny is, and that is what this book is really about. It's the ultimate Cleveland underdog story."

Misny's commitment to The City Mission, which serves men, women, and children experiencing homelessness in Cleveland, is part of why proceeds from the book are directed there. "Tim has been quietly supporting The City Mission for a long time," Kukral added. "Tying the book to that work was an easy decision."

Launch Week Schedule

Friday, May 8 ... Official Launch Day

• 12:00 PM ... LET'S GO CLE Official Book Launch Event, West Side Market Tim Misny Takeover (1979 West 25th Street, Cleveland)
• 6:00 PM to 8:00 PM ... Book signing at Barnes & Noble Strongsville

Saturday, May 9 ... Book Signing Tour

• 10:00 AM to 12:00 PM ... Book signing at Barnes & Noble Crocker Park
• 3:00 PM to 5:00 PM ... Book signing at Barnes & Noble Mentor

Media interested in covering any event should contact Jim Kukral in advance to coordinate access. The book is available at letsgocle.com/misnybook and through Barnes & Noble.

About Tim Misny

Tim Misny has practiced personal injury law in Cleveland for over 45 years. His "I'll Make Them Pay" campaign is one of the longest-running personal brand campaigns in Northeast Ohio media history.

About Jim Kukral

Jim Kukral is an author, speaker, and publisher based in Seven Hills, Ohio. He operates LET'S GO CLE with co-founder Doreen Kukral.